Warby Parker

By circumventing traditional channels, designing glasses in-house, and engaging with customers directly, we’re able to provide higher-quality, better-looking prescription eyewear at a fraction of the going price.

According to Neil Blumenthal, Co-Founder, "we think of marketing, really, at its core, a lot of it is branding and storytelling, and we've managed to maintain this great trajectory with getting more and more press, that's been super-friendly but more important to that is the word-of-mouth that's been accompanying it. So, what we find is that we'll hit a huge spike when we're in the New York Times, for example. Typically, when you get a spike in sales, it usually drops down. But what we found was that it actually ended up being maintained and created a step-function change in our growth because all those new customers were telling more customers."

Warby Parker is paired with 6 Products